STAR WARS LUXURY TOY LAUNCH
We proudly delivered a full 360° global launch of these ultimate luxury Star Wars 'toys'. The laser battle drones were made by tech company Propel for Disney, and were the only consumer drones that allow the pilots to engage in a dogfight by firing lasers at each other. The challenge was to help make these the must-have xmas toys in Disney and Apple stores.
GLOBAL PRINT CAMPAIGN
We built excitement and awareness around the drones. Our team came up with the ‘Serious. Fun.’ creative platform and spun it out across multiple print and digital formats. We also made a set of guidelines and high quality visual assets for suppliers to be able to create their own targeted communications.
INFLUENCER LAUNCH EVENT
We staged an ambitious Press Launch in Brussels. Inviting over 200 of the tech industry’s top journalists, youtube vloggers and well known celebrity Star Wars fans. We designed the entire event from start to finish - over unique 300 pieces of film and print creative. The key elements like the battle cage, then went on tour around the global tech conferences.
RETAIL WEBSITE
We created a dramatically more consumer friendly version of their website with retail functionality in a format that they could update and amend themselves internally.
POINT OF SALE
To get the trade excited and help get orders from retail giants we created a suite of innovative POS complete with a high value launch promotion which purchase of the product was an entry ticket to.
DISPLAY ADVERTISING
SOCIAL MEDIA FILMS
LAUNCH ACTIVITY
STORE DESIGN
